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Citroën wrote its name in light across the Eiffel Tower

The Eiffel Tower illuminated with the vertical Citroën name in 1925
Agence Rol / Bibliothèque nationale de France, via Wikimedia CommonsPublic domain in France and the United States

Pricing & placements

Commercial options are kept separate so a starting price never hides a larger placement or another tier.

Historical placement · 1925

Three illuminated tower faces

A monumental light installation carrying the Citroën name.

About this space

From 1925 to 1936, Citroën turned three sides of the Eiffel Tower into a monumental illuminated brand sign. The tower’s official history records 250,000 colored bulbs and visibility up to 40 kilometres.

Observation timeline


  1. Official Eiffel Tower history